Submitting your first auction listing can feel like a big step, but the process is easier when you break it into stages and prepare in advance. This guide walks through each stage, from gathering documents to choosing your auction timeline.
Before You Begin: The Preparation Checklist
Gather these items first, so you are not scrambling mid-form:
- Seller authorization. Written confirmation that the owner agrees to the auction and its terms
- Property details. Address, legal description if available, lot size, square footage, bedrooms, bathrooms, year built
- Ownership and title information. Confirmation of who holds title
- Disclosures. Any required seller disclosures, known issues, or recent inspection reports
- Financial details. Taxes, HOA dues, assessments, and other carrying costs
- Pricing decisions. Your agreed opening bid, reserve, and increments, determined with the seller
- Photos and media. High-quality images, and a video walkthrough if available
Having everything in one folder saves a surprising amount of time.
Step 1: Start a New Listing
Log into your partner account and choose the option to create a new listing. Select the auction format when prompted.
Step 2: Enter Property Information
Fill in the core details accurately. Resist the urge to round numbers or embellish. Accurate information builds trust with bidders and protects you from later disputes.
Write a clear description that covers the property's strengths, condition, and surroundings. Describe features, not assumptions about who should buy the home.
Step 3: Upload Documents
Add the supporting documents you gathered. Clear, complete documentation answers bidders' questions before they ask and reduces delays later.
Step 4: Stage Your Photos
Photos are the first impression. For best results:
- Lead with the strongest exterior image.
- Show every main room, in natural light where possible.
- Include details such as kitchens, bathrooms, and unique features.
- Show the surroundings, like yards, views, and the neighborhood.
- Avoid clutter and personal items that distract.
Do not alter images in ways that misrepresent the property.
Step 5: Set the Auction Terms
Enter the opening bid, reserve arrangement, bid increments, and deposit or verification requirements, exactly as agreed with the seller. Review the terms carefully for consistency with your documents.
Step 6: Choose Your Timeline
Select the start and end dates. Consider:
- Marketing lead time. Allow enough days before bidding opens to promote the listing.
- Auction length. Long enough to attract participants, short enough to preserve urgency.
- End time. Choose a time that suits your target audience, including those in other time zones.
- Holidays and busy periods. Avoid dates that conflict with major events.
Step 7: Review and Submit
Read everything once more. Check spelling, numbers, and dates. Then submit the listing for review.
What Happens After Submission
Expect a verification period during which the platform reviews your listing. Reviewers may ask for clarifications or additional documents. Respond promptly to keep your timeline on track. Once approved, your listing is scheduled according to your chosen dates.
Prepare Your Marketing Plan in Parallel
While the review is underway, prepare your promotion:
- Draft emails to your list and key contacts
- Schedule social posts
- Share your referral link with partners
- Alert potential bidders and investors you know personally
Common First-Timer Questions
Can I change something after submitting? Often yes before approval, but terms generally cannot change once bidding begins. Ask support for specifics.
What if no one bids? Your reserve and terms determine what happens. Review them with your seller in advance so there are no surprises.
Do I need my broker's approval? Check your brokerage policies before submitting.
Take It One Step at a Time
Your first listing is a learning experience. Keep notes on what went smoothly and what you would change. By your second, you will move faster and with more confidence.
Ready to begin? Submit your property for auction review and take the first step toward a more dynamic listing strategy.